Design with restraint
Typography, space and a confident dark or light register — we will match the firm — without gimmicks. You should look established, not experimental for its own sake.
Legal websites · AI- and answer-ready
AI-optimised websites for law firms that need to look as careful as their advice
A law firm website should feel like the first meeting: clear, unhurried, and specific. Ours are built so that humans can instruct you, and so that search engines and AI systems can describe you without guessing.
Most legal websites are either beige or trying too hard
One camp is a 2014 brochure with a Latin motto. The other is a dark-mode animation that would embarrass a fintech pitch deck. Neither helps a parent searching for a child arrangements solicitor at 10pm, and neither gives an answer engine a clean fact to hold onto.
- 01Practice areas are dumped in a mega-menu; the pages themselves are 200 words of fog.
- 02People pages have job titles and hobbies, not the matters they actually run.
- 03The site cannot be quoted because the useful answers are trapped in PDFs or seminar slides.
- 04Mobile performance is an afterthought, which is awkward when almost every first look is on a phone.
What a serious firm site needs
A map of the work
Services, sectors, offices, people, insights. Each is a structured page with relationships between them, so “family solicitor, Manchester, legal aid or private” is answerable.
Technical hygiene and schema
ProfessionalService and Attorney markup where it is true, fast templates, accessible forms, and metadata that reflects the matter rather than “Welcome to our website”.
A publishing model you can live with
Partners will not write weekly blogs. We design a cadence that a busy department can keep: fewer, better pages, updated when the law or the offer changes.
Typical new sites for a focused firm sit around £2–3k. Multi-office or heavy content migrations sit towards £5k. After launch, a retainer is optional — useful if you want the pages kept in fighting condition.
Questions we actually get asked
Will this look like every other “modern law firm” template?
No. We avoid the stock tropes: fake parchment, scales of justice as a watermark, and purple gradients. The site should feel like your rooms and your writing, within a contemporary technical shell.
Can you migrate from an old CMS without losing rankings?
That is the point of a careful redirect map, URL strategy and content inventory. We would rather keep a URL that already earns trust than invent a prettier one.
How do you handle legal aid, no-win-no-fee and restricted claims?
Accurately, and only where the firm can evidence them. Marketing copy that overreaches is a professional risk. We write to the instruction, not to the keyword fantasy.
Do you add an AI chatbot?
Not by default. Most legal chatbots are a liability with a smile. If there is a tightly scoped use — opening hours, office address, “how to send us a document” — we can discuss it. Advice-shaped answers stay on proper pages, written by people.
Next step
Book an audit. We will say if the site can carry the work.
Audits from about £700. Websites about £2–3k. Retainers from about £750/month. If a rebuild is the better path, we will say so before anyone is out of pocket.